The average bus ride is at least 30 minutes, and passengers naturally reach for and play with their mobile phones during the journey, due to the "micro-boredom" effect.

Buses run at predictable times, on set routes and in known locations, and the passenger demographic is predictable by time of day.

All of these factors make buses the ideal environment for highly targeted Bluetooth® marketing.

Would you like to send out money-off vouchers or promote your drinks brand to passengers travelling into the town centre on a Friday or Saturday Evening? These passengers are likely to be pub and club goers and natural adopters of Bluetooth® technology. Would you like to target students on college buses in the morning and afternoon, or shoppers during the day?

By promoting your brand, product or service using Blue Onboard™ this is exactly what you can do. It is a cost effective way of getting your message across with a high acceptance and conversion rate, and with completely measureable results.

Opportunities for Retail

Send out adverts, coupons and promotions to passengers to increase footfall, leading to more sales in local stores. Different demographics available at different times of the day and week to suit your target audience - ideal for shops, bars, clubs and restaurants alike.

Opportunities for Brands

Send out adverts and promotions to passengers around specific events, product launches or targeted locations. For example, target students during Fresher's Week on the college on university bus services.  Bluetooth® technology can encourage viral spreading of a brand message.

Opportunities for Media Owners

Send out podcasts, adverts, coupons, promotions and trailers for new music, film or book releases.  Choose to send out the media based on the demographic, e.g. the latest club tracks on a Saturday night to passengers going into town.

Getting The Message Out

All of our Blue Onboard™-enabled buses are branded effectively inside to actively encourage passengers to switch on their Bluetooth® and accept messages. Research has shown that this technology has a high level of acceptance and response rates - especially when promoted by means of a poster.

The Blue Onboard™ solution allows the sending of static and animated images, coupons, barcodes, music files and video trailers, delivering a rich-media interactive experience to consumers.

You can now create intelligent and personalised location-based information, marketing and e-commerce channels.

To get your Blue Onboard Media Pack Contact Us